Pronunciation/Brand names
How do you pronounce Xiaohongshu?
shao-hong-shoo/ˌʃaʊ hʊŋ ˈʃuː/
Commonly said as: "zee-ow-hong-shoo"
shao hong shoo
Xiaohongshu
What it is
Xiaohongshu is the Chinese lifestyle community, known abroad as RedNote.
Why it gets said wrong
The pinyin x is a palatal sound with no exact English match; sh is the closest. Keep the three syllables even and never start with a z or ks. The official English name, RedNote, exists partly to sidestep the problem.
Hear it in a sentence
The post went up on Xiaohongshu.
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