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Pronunciation/Brand names

How do you pronounce Lidl?

LEE-dul/ˈliːdəl/

Commonly said as: "LID-ul"

Correct readingwith the dictionary applied

lee dul

Raw machine readingno correction at all

Lidl

What it is

Lidl is the German discount supermarket chain.

Why it gets said wrong

German i is a long ee, giving LEE-dul rather than LID-ul.

Hear it in a sentence

Example sentence

A Lidl opened downstairs.

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